Why is there a left and right twix? Mars Incorporated created Left and Right Twix to create a humorous and engaging Twix brand narrative. When Twix ran its “Pick a Side” campaign in 2012, the left and right sides of a bar were the same, but each bar came in its own unique box. You may have seen ads that say the middle of left and right Twix are not the same. Keep reading to know more about why is there a left and right Twix
Why Is There A Left And Right Twix?
The idea of Left and Right Twix is a fun way for Mars Inc. to sell the Twix brand and make a story around it that is fun and interesting. Even though they are identical, two Twix bars in a box look to be from separate brands since they have distinct attributes. This innovative marketing has improved the brand’s attractiveness by sparking curiosity and conversation.
Difference Between Left and Right Twix
So, is there a difference between left and right twix will know here. People do think Left and Right Twix are different, but Mars created them for commercial purposes. According to the entertaining commercials, one Twix has caramel coating a cookie before it’s covered in chocolate, while the other Twix has caramel dripping over the cookie before it’s wrapped in chocolate. A clever marketing strategy is to contrast the two sides to engage viewers and make the brand narrative memorable.
Conclusion
Hopefully, you will understand the left vs right twix and its details. Both the Right and Left Twix varieties are delicious. Some people think that the extra caramel in Left Twix makes them crunchier and sweeter than Right Twix. When you bite into it, you’ll also notice a caramel trail.
You can easily understand the difference between Twix left and right and why there are two types of Twix.
FAQ
What does Right and Left Twix imply?
The left Twix contains caramel and a crispy biscuit, whereas the right has caramel oozing over it.
How much caramel is in each Twix bar?
Extra caramel sits above a lighter biscuit that soaks it up on the left Twix.
Do more people prefer Left or Right Twix?
According to a survey, Twix lovers are on the same page, even though Left Twix has more sugar and crunch than Right Twix. So, they’re basically on opposite sides.
Whose Twix bar contains the most cookies?
In terms of cookies, the left Twix is more generous than the right Twix.
Can anyone tell me what Twix means?
The term “Twix” is an amalgamation of the terms “Twin” and “mix.” Its left-right bars serve as a twin, and its many components allow you to mix them.
Sources: